Sainsbury'S Christmas 2024. The magic of christmas has begun as sainsbury's debuts its exciting new advert today. All the big guns including asda, waitrose, tesco, sainsbury’s and m&s have launched their festive menus, with new delicacies for you and your guests to enjoy from.

The 2024 sainsbury’s christmas advert, intertwining classic literature with festive cheer, has captivated audiences. By featuring the bfg, it delivers a memorable narrative.